The two home-grown brands have united to release various limited edition collections steeped in history, ruggedness, timeless silhouettes, and iconic fabrics.

This alliance brings together two pioneering homegrown brands each with a commitment to quality, craftsmanship, and innovative design.

Launched on July 6th, the BSC X AK collection is a limited-edition line featuring denim ready-to-wear shirts.

The two prominent home-grown brands will release a series of limited-edition collections over the coming year, each designed to tell a story rich in history, ruggedness, timeless silhouettes, and iconic fabrics.

Bombay Shirt Company and renowned menswear designer Arjun Khanna collaborated to launch an exclusive denim collection.

Bombay Shirt Company and leading menswear designer Arjun Khanna are excited to announce a unique creative collaboration.

The exclusive BSC X AK collection is an ode to meticulous craftsmanship and intricate design-detail, transforming each shirt into a wearable piece of art.

Shirting and apparel brand Bombay Shirt Company has collaborated with menswear designer Arjun Khanna to launch a collaborative collection of denim shirts. The brand will subsequently roll out other vintage-inspired exclusive collections this year.

Apparel brand Bombay Shirt Company and designer Arjun Khanna unveil a special creative collaboration with an inaugural limited-edition line of denim ready-to-wear shirts.

For the discerning gentleman, a shirt is more than just an article of clothing; it’s a statement piece, a reflection of personal style.

Bombay Shirt Company, a brand that understands the sartorial needs of men like few other, re-enters the Calcutta fashion scene, this time with a full-fledged store.

Apparel brand Bombay Shirt Company has returned to Kolkata with its own store in the Park Street Area.

Bombay Shirt Company’s in-store buying experience is renowned for being distinctive and customised.

Apparel brand, Bombay Shirt Company, has opened their 22nd store in the country and returned to Kolkata. Located in the Park Street area, their store features all their categories and boasts a level of customer service that is among the best in their category.

The company's 21st store in the country was opened at Jos Junction on MG Road, Kochi.

The Bombay Shirt Company plans to invest the funds to expand its stores and strengthen the franchise model.

The Tytler army is set to create some magic with the existing ethos of Bombay Shirt Company. Known for their contemporary designs, both the labels are well-versed in attracting the masses so we can expect the collection to go all out of stock within a day of the launch.

In an interview, Bombay Shirt Company's Akshay Narvekar and designer Siddhartha Tytler talk about their latest joint collection and the inspiration behind it

In the bustling world of fashion, where trends come and go, Bombay Shirt Company stands as a testament to personalized elegance. Akshay Narvekar, the CEO, and Founder, envisioned a brand that not only addressed a personal need but revolutionized the way we perceive custom clothing.

When Founder & CEO, Akshay Narvekar started Bombay Shirt Company in 2012, he knew he wanted to give customers a hassle-free experience of customising their shirts.

Building on its successful presence in Lavelle Road in September 2018 and Indiranagar in December 2022, Bombay Shirt Company continues its expansion in Bengaluru with the inauguration of its third store, located in Jayanagar.

After Lavelle Road in September 2018 and Indiranagar in December 2022, Bombay Shirt Company has now expanded its presence in Bengaluru by opening a third store in Jayanagar.

Bombay Shirt Company is on a transformative mission to revolutionise the apparel industry, starting with a focus on custom-made, quality clothing.

Fashion startups account for the largest share in the D2C segment as the country’s fashion industry has the highest potential and is expected to grow to $43.2 Bn by 2025.

Included in the list, Bombay Shirt Company - an online clothing brand founded in 2012 by Akshay Narvekar.

If you've been stealing clothes from that '70s closet, give crime a break: The Bombay Shirt Company has collaborated with Bharat Flooring & Tiles to bring out designs that mimic mosaics on floors.

Bharat Floorings & Tiles has collaborated with Bombay Shirt Company for a collection of shirts with iconic tile motifs.

Voices for Local turns 50! Well, not 50 years – but 50 episodes, and we think that’s something to celebrate! It’s been a fun, fascinating, and fulfilling journey across the length and breadth of the country, getting to know the stories behind some incredible brands. Akshay Narvekar from Bombay Shirt Company joins the discussion along with other founders. Tune in.

45. Bandra West

The perennial queen of Mumbai’s suburbs, Bandra West has earned a lasting place on any traveller’s must-visit list. Between Linking Road and Hill Road, you could spend an entire day just shopping for clothes, shoes and accessories at the street market and the boutique stores (right now you should hit up Pernia’s Pop-Up, Nicobar, Anokhi, Bombay Shirt Company and Nappa Dori).

Designers that may have originally taken a different path in their field are inclined towards climate-friendly fashion. New efforts, such as the recent collaboration between jewellery designer Roma Narsinghani and RTW label Pause for a conscious capsule collection of everyday wear, encapsulate that sentiment.

BSC Founder Akshay Narvekar speaks to Monisha about gamifying the process of custom-designing your shirt using a unique algorithm, making it through a pandemic, acquiring brands looking to scale up, putting customer care and after sales service over digital marketing and content creation, and what keeps him going during trying times.

“Our fabrics are only sourced from sustainable mills around the world that use less groundwater compared to other mills. We also have quite a few denims woven with blends of recycled polyester, post-consumer waste cotton and better or organic cotton fibres, all of which help manifest our belief in a better future,” says Shyam Sukhmarani, founder of Korra.

Shorts by Korra

Comfort is key while stepping outside on a rainy day to grab a quick coffee. Swap your favorite jeans with these lightweight denim shorts for maximum comfort. 

If you have been trying to find a way to hunt down that one gift which will mend it all between your  father and you,  and earn you his eternal respect then let me be the one to tell you that you need to wake up and smell the shinola. There is nothing that miraculous.

Akshay Narvekar, founder and CEO of Mumbai-based Bombay Shirt Company
(BSC), feels fast fashion has left the apparel industry broken. "The industry has
seen no change over the last few decades. Inventory build-up by brands has led to
an environmental crisis that society is only starting to recognise now," he says.

Bombay Shirt Company, too, has launched two brands: Cityof, a casual wear shirt brand, and Korra, a denim brand. Launched in the second half of 2020, the company’s online sales have doubled this year, said Akshay Narvekar, founder and CEO, Bombay Shirt Company.

cityof_ sweatshirt worn by Divesh Aswani in the May-June 2021 Mango Edit of AD.

The bespoke shirtmaker has always valued individuality and creative input from their clients. They’ve joined forces with Safomasi, the textile house based between UK and India, to bring a sense of whimsy and playfulness to the classic button down.

It's 2021, and you should be able to build your entire wardrobe by choice, right? Don't go into a fast fashion frenzy; these customisation brands will help you make everything in your wardrobe personal - be it garments or accessories - all from the comfort of your home.

Interview: Bombay Shirt Company Founder & CEO, Akshay Narvekar with IMC Chamber of Commerce & Industry

The Corona Quilt Project, an initiative in collaboration with Bombay Shirt Company was born as a way to connect people, discuss self-expression and mental health, and bring communities together. 

At Bombay Shirt Company, the devil in the details, with internationally sourced fabric, interlining from Germany and exciting details like custom-made buttons. They use only the finest raw materials when putting together the most unique shirts, made only to fit you. 

Good basics make the foundation for every kind of wardrobe. If there is anything that has helped us sail through the past year, it’s comfortable clothing, partially giving us a sense of warmth and safety in an otherwise uncertain world.

The Corona Quilt Project was conceived during the initial weeks of the pandemic as a way to connect people, discuss self-expression and mental health. It is a collaborative endeavour of IIFL, The Godrej Group, JSW, Bombay Shirt Company, Bombay Municipality Community (BMC). 

We talked to Akshay Narvekar of Bombay Shirt Company on how to reinforce that world class quality and product design and this is what he had to say.

For Korra founder Shyam Sukhramani, it taught him to focus on the present. “It has helped me pay more attention to every decision I make; to ask myself - Is this moving me forward? How does my decision impact other people and my community? How can I be kinder and more aware every single day?”

Scaling a 'Bespoke' Business. Watch our Founder & CEO, Akshay Narvekar talk about his journey and evolution of the business.

Listen to Shyam Sukhramani share thoughts on the future of denim in India. A denim veteran, Shyam shares the next steps of building Korra, which was recently acquired by Bombay Shirts Company. He shares India’s unique opportunity with denim, alongside his philosophy of denim as a way of living.

When Hubert Point-Du Jour arrived at our NYC studio we were blown away by his warmth, charm, and enthusiasm to have fun exploring the lower Manhattan Seaport area. But also we were impressed with his great sense of effortless, classic, cool, and personal style.

As work from home continues amidst the pandemic, stylists suggest ways to enhance your personal style for video calls.

To understand how Bombay Shirt Company's tech disruption is benefiting the fashion industry today and the expected evolution it will drive in the next decade, tune in!

Akshay Narvekar predicts that the trend for the summer of 2020 will be a lot of blues, especially in denims and linen.

Lokesh Karekar, founder of Mumbai-based studio Locopopo, collaborated with Bombay Shirt Company, and designed prints for the brand’s latest collection.

Akshay Narvekar talks about his personality in this detailed Proust questionnaire, read on as he gives us an inside look into his very personal thoughts.

Nothing compares to the comforting appeal of your favourite pair of jeans, and a faction of brands are now ensuring that these purchases come with a clean conscience. 

This is a 4000s ft office that we designed and executed in 40 days flat.

Bombay Shirt Company has a happy new workspace, an office in Mumbai that embodies the warmth, brightness and color of the online custom shirt retailer.

The new office of Bombay Shirt Company’s Akshay Narvekar reflects the changing identity of a luxury apparel brand that combines physical assets and digital mindsets.

Apparel and fashion startup, Bombay Shirt Company, raised $8 million from early-stage venture capital firm Lightbox Ventures in its latest equity funding round.

Bombay Shirt Company, a customized apparel brand, has bagged $8 million (approx INR 56 crore) in Series B from Lightbox, reported Mint.

Mr Akshay Narvekar, founder Bombay Shirt Company on CNBC TV18 Startup Street sharing his vision, expansion plans and competitive advantage.

Mumbai based VC firm Lightbox, invests $8M in Bombay Shirt Company. The story was covered in ET Now Startup Central Fatafat.

With this, the total capital raised so far stands at $11 million, according to a company statement. The Mumbai-based company started as an online customized shirt brand in 2012, with an initial funding of ₹7 lakh.

Bombay Shirt Company, a fashion e-commerce venture has raised $8 million from Mumbai-based venture capital firm Lightbox.

Tomorrowland Apparels Pvt. Ltd, which operates apparel brand Bombay Shirt Company, has raised $8 million in equity financing from venture capital firm Lightbox.

Customisation is a version of luxury that can never truly go out of style. Bespoke is more precious, no matter how tiny the customisation.

Indian denim brand Korra Jeans has collaborated with the American womenswear brand M. Patmos on a capsule collection of denim that is set to launch at the New York edition of the Denim Days Festival. 

Akshay Narvekar on why he chose to swap the stethoscope with shirts, and how he stitched together the Bombay Shirt Company.

The founder of Bombay Shirt Company tells Mint about setting up a fashion brand one stitch at a time, and how he wants to be a democratic brand.

When the narrowest of gaps opened in the fashion business, Akshay Narvekar jumped in, and jacked it wide open. In 2012, he launched the Bombay Shirt Company, combining his frustration over finding an affordable, high-quality, customised shirt in India, expertise working at BCBGMAXAZRIA and a private equity firm in LA and hunger to start his own business

BSC can make you a custom shirt, including your collar style, button choice, monogram and more, starting at under 2000 bucks.You can choose it all online in under 5 minutes, don’t need to have your measurements handy and the variety of their fabric selection (over 400 online!) is top notch.

Korra jeans was my point of entry into the universe of exciting Made in India things with a modern twist. It has since become the article without which my wardrobe would be incomplete.

Despite not being a part of our country’s traditions and culture, a pair of blue denim jeans has come to represent many things in contemporary India. For some it’s a matter of plain comfort, a go-to garment for when you’re stepping out; for others, it’s a symbol of hope, of a modern India where gender roles are slowly dissolving into many shades of progress. For some, it’s a mark of insincerity and there are those who believe it’s a nostalgic reminder of India’s flourishing indigo economy.

I was invited by the lovely girls at Pop Comms to have a bespoke shirt made for me by the Bombay Shirt Company who are located in DIFC and the whole experience was fantastic. It was also an education-I literally knew nothing about tailoring to this level but every detail of the shirt was completely customisable.

Summer is already here and so are flannel plaid shirts. With a weather like Bengaluru’s, where rain and the chilly wind is almost unpredictable, this fabric does quite the job. For Akshay Narvekar, founder, Bombay Shirt Company, flannel shirts are synonymous with cool, effortless and casual wear.

A good shirt is something I have reserved for more formal situations likes business meetings or job interviews. Bombay Shirts however, has completely changed my mind. The company, which as the name suggests, was first established in Bombay, India, has since branded out to places around the country, New York, and now Dubai.

I Got My First Custom-Made Shirt and I'll Never Go Back to a High Street Chain Again

Akshay Narvekar, founder of Bombay Shirt Company (BSC), has joined the big league. The India-based bespoke shirt manufacturer opened a flagship store in New York last month, which means that he is one of the major players in customised tailoring for men and will rub shoulders with industry populars such as Stantt, Alton Lane, M Tailor, Indochino, Marcella and Proper Cloth.

For anyone struggling to find the perfect shirt for office, Bombay Shirt Company at Kala Ghoda tailors made-to-measure ones that are entirely customisable - from the fabric used to the detailing on your cuffs. There are few things that can beat the luxury of bespoke clothing, especially when that comes in the form of a well-tailored shirt.

The Bombay Shirt Company, as the name suggests takes pride in its city of origin, Mumbai. Known for their custom-tailored shirts, BSC’s offerings are for the corporate crowd, yet anything but generic. BSC originally started out as an online store in 2012, extending to stores in Mumbai, Bengaluru, Chennai, Kolkatta, New Delhi and Dubai, and now, the label has found a new home. Carrying forward their minimalist urban aesthetic, the Bombay Shirt Company has a new space in SoHo, New York City. Vogue spoke to founder and creative director Akshay Narvekar about the big move.

Making waves in India and the Middle East since launching in 2012, Bombay Shirt Company is the vision of a thoroughly modern shirt brand. Now, the digital-first label has landed in the U.S., opening a store in SoHo and making its extensive range of shirts available to purchase stateside for the first time.

A bookoholic by nature, Akshay Narvekar's favourite books are typically autobiographies of successful entrepreneurs.

In conversation with Akshay Narvekar, Founder and Creative Director, Bombay Shirt Company, who speaks about his brand and its future expansion plans.

Bombay Shirt Company has opened a flagship store in New York. It is the first North American location for the Bombay, India-based bespoke shirt manufacturer. The Bombay Shirt Company is unlike all other custom shirt companies, as its customers select from a wide range of custom details, from the type of cuff they want to the collar and cut they prefer, without affecting the price of the shirt or delaying the two week delivery time.

Bombay Shirt Company, an Indian online custom shirt brand, will open its first American store in New York’s SoHo on Wednesday. The unit, at 223 Mott Street, will offer a variety of men’s custom shirts that will sell for $59 and up, with most selling for less than $200. Both casual and dress shirts will be offered and fabric choices include Egyptian cottons, linens, denims, flannels and others from India, Italy, Japan, Portugal and Turkey.

Good clothes and a great body complement each other, feels Bombay Shirt Company founder, Akshay Narvekar. The 35-year- old entrepreneur is a sports buff and believes that playing a sport is the best way to stay fit.

We caught up with the entrepreneur and design-lover, Akshay Narvekar – Founder of Bombay Shirt Company, for a rapid-fire Q&A.

Different brands pride themselves on various procedures and selections which they tout as their USP - Bombay Shirt Company, for example, is ultra-choosy when it comes to its raw materials. “Selecting a fabric is where the process of crafting the perfect custom-made shirt starts,” says Akshay Narvekar, founder of the Bombay Shirt Company, “We work with only a handful of suppliers across the world, to bring our customers the best quality Egyptian cotton and pure linens.”

Bombay Shirt Company (BSC), an online custom-made shirt brand, has drawn up plans to expand its geographical footprint across the country, said founder - Akshay Narvekar.

Bombay Shirt Company (BSC), an online custom-made shirt brand, has drawn up plans to expand its geographical footprint across the country, said founder - Akshay Narvekar.

With Egyptian cotton and flannel from Europe, Bombay Shirt Company promises breezy fabrics and custom fits

The first floor of the design den – Sood, is now home to Bombay Shirt Company, with a 800 sq.ft space dedicated to customized shirts.

Revive your wardrobe this winter season with printed denim shirts, check shirts in muted colours such as olive green and classic footwear like leather sneakers and ankle length boots.

High top leather sneakers in classic tones of tan, blue, black, wine and burgundy are quite in vogue and look on top of the fashion when teamed with slim fit denims and mock layered zippers.

Akshay Narvekar, Founder of Bombay Shirt Company, Ishaan Sachdeva, Director of Alberto Torresi and Tabby Bhatia, Director of Voganow.com doles out tips on how to remain fashionable with muted shades the coming season.

In preparation for winter, revive your wardrobe with a fresh whiff of rich fabrics and classic footwear to keep yourself in line with the latest fashion but don’t forget to indulge in muted and autumnal shades apparels to enhance the sharp and robust look, say experts.

Designer bags, colognes, travel kits and more: 30 ideas from GQ’s Diwali gifting guide for men.

The Bombay Shirt Company goes a step further: On its website, shoppers can customise their shirts down to the button and its thread after selecting from a vast variety of fabrics, including checks, stripes, and prints.

Founded in 2014, Korra is a brand that was invented to custom-fit denim. Today the brand has two stores in Delhi NCR.

Custom-made jeans are the one-stop solution for those always on the lookout for the perfect fit, says Sushmita Biswas

Bombay Shirt Company (BSC), which started as an online custom shirt brand in September 2012, pivoted to become a hybrid brand and has since launched two stores, one each in Mumbai's Kala Ghoda and Bandra (West).

What does progressive fashion feel like?

Far more talked than practiced how can we proactively make conscious choices when it comes to fashion? In the times of mass production of goods and deceptive brand building, Korra Jeans is a refreshingly honest take on responsible business when it comes to readywear clothes.

This month, India's leading shirt makers - Camessi, Bombay Shirt Company, 16stitches, Vitruvien and Threads & Shirts talk to MW about choosing fabrics, collars and the perfect fit. How important is fabric in the process of having a shirt made?

Back in 2012, Akshay Narvekar's personal need for a one-stop online platform which could customise his shirts drove him to build Bombay Shirt Company, India's first online custom shirt brand.

Bombay Shirt Company - What started off as an online bespoke shirt brand now has a swanky store in Kalaghoda, Mumbai. Bombay Shirt Company is a leading name when speaking of designer custom shirts or bespoke garbs both for men and women.

Shyam, Himanshu and Mia are three of the four business partners at KORRA, a  jeans label based on a conscious decision to keep the company sustainable and local.

The Bombay Shirt Company has always been about custom everything, and now they've brought their dizzying array of detailing to the digital age. Usually, when you picture a simulator, it's more likely an air force pilot in training than a haberdashery. But at the Bombay Shirt Company, the signature attention to detail has gone digital.

Riaan George, a noted luxury and lifestyle expert had this to say when he visited Bombay Shirt Company for his very own custom-made shirt...

KORRA produce a classic tailored denim collection, iconic in its simplicity and utilitarian design. Each item is produced from start to finish by a single tailor, defying the factory production methods of faster cheaper, where a single machine operator does a single, repetitive function, day in, day out.

Custom-made is a word you should be familiar with. It's the guiding philosophy for the menswear designers at SS HOMME and the Bombay Shirt Company, which puts them in a good position to help you out of this particular rut. Check out their new festive collaboration, Ceremonia, while you're at it.

It was a month of June when we took through the ultimate journey of a bespoke suit with menswear brands Bombay Shirt Company and SS HOMME.

From being able to order jeans made in Japan, to monogramming your initials on a custom-made shirt, or personalising a pair of chinos to finding the perfect white shirt..

Men's-only fashion stores for the modern Indian man who is spending more time dressing up than ever before.

Considered to be conservative with their choices, Indian men are embracing quirkier shirts.

Shyam Sukhramani has spent more than 17 years at Levi Strauss & Co. After his last two directorial stints in the company at Hong Kong and San Francisco, Shyam decided to relocate to India.

The latest addition to a landscape of customisable clothing stores in Bandra.

Delhi-based online private label brand, Korra, has received a boost of 3,000,000 dollars (Rs 1.97 crore) in an angel funding round led by Asha Jadeja Motwani, Founder of Dot Edu Ventures and the Motwani Jadeja Foundation along with other undisclosed investors. Shyam Sukhramani, formerly with Levi Strauss & Co, joined with Himanshu Shani and Mia Morikawa, who run a sustainable clothing and accessory brand 11.11, and Rajesh Jaju to start the Good People Company in 2013.

Wearing the right shirt can make you feel like a million bucks.

It's a regular workday at a 1,500 sq-ft workshop in Delhi's Okhla industrial area, where 15 tailors are busy fashioning customised jeans that will carry their names along with the Korra brand label, which was launched last year.

Very few people understand what selvedge denim is and even if they do, they don’t appreciate enough to pay a special price, leading to very small demand, as selvedge denim fabric can only be produced on old or special looms, making the fabric price significantly higher compared to non-selvedge denim fabric. 

What does one do when one finds out there’s an organic cotton, one-tailor one-jeans, selvedge denim label right in one’s backyard? One goes and pays them a visit. And buys a couple of pairs of those exquisite jeans of course! 

From home visits to personalised monograms, new age designers do it all.

A shirt is probably the most versatile piece of clothing anyone could own. You can wear it in so many ways and style it with so many things – the possibilities are endless.

After a long and successful career at Levi Strauss & Co. and two e-commerce platforms, the time felt right for Shyam Sukhramani to approach denim in his own way. Focused on less being more and the what, why and how of consumption, KORRA emerged as the collective vision of four co-founders

The anti-assembly-line, single-piece-single-tailor-made jeans. Natural and recycled raw materials make them beautiful inside and outside.

Crisp bespoke shirts for everyday wear? Young entrepreneur Akshay Narvekar’s Bombay Shirt Company has hit a home run with the concept. Here’s the low-down on his start-up thoughts.

Akshay Narvekar speaks on how many shirts you should own and other everyday fashion conundrums.

From making the simple choice between formal and dress shirts to negotiating his way through seersucker, nailhead and Ozwald, a man journeys to rediscover the everyday shirt.

Set in South Mumbai's art district, Kala Ghoda, the new Bombay Shirt Company flagship store is a tailored shirt fan's delight. Boasting a minimalist brick and mortar set up, you'd be forgiven for not believing you were in a creative workspace in the heart of a horn-blaring city.

When the Bombay Shirt Company launched online in 2012, it had a simple game plan: Allow men the option of micro-managing their wardrobes with about 150 possible customisations for a basic shirt.

Brothers Amit Patni and Arihant Patni said on Monday that they had purchased a significant stake in Mumbai-based Bombay Shirt Company (BSC), India’s first online custom shirt brand, for an undisclosed amount.

Finding a shirt that fits women perfectly isn’t easy, especially since most shirts that are spotted on mall racks aren’t cut to fit sizes. For those who don’t have the time to head to a tailor to get a shirt stitched, Bombay Shirt Company offers a brilliant option to customise one’s shirt-from collar to cuff details.

Riaan George, a noted luxury and lifestyle expert had this to say when he visited Bombay Shirt Company for his very own custom-made shirt. "A great service of international standards and the choices on offer are beyond impressive. The overall finish of the product, the packaging and the process, is top! I can safely put this in the rarefied list of ’my current favourite brands’."

Your shirt can now be an exact size 40.27, in your favourite cerulean blue with a quirky collar, cuffs and even pockets in odd places, thanks to the Bombay Shirt Company (BSC). Based in Mumbai, BSC promises quality tailoring with a large selection in contemporary styles.

Make an appointment with the BSC Travelling Tailor to customise the shirt of your dream, from the cut and fabric right down to cuffs, all in the comfort of your own home!

The Bombay Shirt Company (BSC), based in the city of its name, allows customers to call a travelling tailor home, get measured up and get clothes of their choice in a sort-of “design your own shirt” way. “Bespoke has a connotation of being snooty,” says Akshay Narvekar, 30, co-founder of the BSC, which started operations in September. “We say design is for everyone.”

Men, still looking for innovative ways to put a shirt on your back? Call the Traveling Tailor, a darji that shows up at your doorstep (for no extra charge) with fabric swatches and a measuring tape, and lets you customise a shirt.

Introduce him to Bombay Shirt Company, a website that lets you be your own custom-tailor. Log on and, with easy-to-follow steps, select your fabric, size (custom measurements available) and the trims (you can customise your collar, cuffs, pockets, buttons, plackets, pleats and monogram style). It’ll make his life easier.

The easy to use site offers well-cut bespoke shirts in great packaging.

Akshay Narvekar, founder of Bombay Shirt Company has a passion for bespoke tailoring and takes it forward through his website. It's like a buffet table with plenty of choices, maybe even too many at times. The best part is that they offer you customisation options you might not even have considered.

You turn designer here. Through simple options on their website, you pick details such as type of collar button, fabric and cuffs for your shirt. To make sure the fit is perfect, you can either pick from ready made sizes or tweak their measurements. You can also send in a well fitting shirt of yours to replicate the measurements.

We've been hanging out with all sorts of people of late, all to aid our quest to bring you stories that deserve to be in India's most admired men's magazine (and website). To that end, we were chatting with a certain distinguished gentleman the other day about yachts (he insisted we call them boats), when an off-the-cuff remark he made got us thinking.

Boys, how do you get measured for a shirt? Put on a French song by The Plastiscines. Get a measuring tape and give it to your significant other. If you don’t have one, get “a friend, or um, your mother”. So goes the instructional measurement video on The Bombay Shirt Company website, a fun feature that immediately sets this bespoke shirt builder apart from other e-commerce platforms for men in India.