How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

There could be two reasons for it. First, you may be using a proxy server, in which case we are helpless to change that. We can only suggest you access our website from a local internet connection. In other cases, try clearing your browser cache, you should see the price in the intended currency. If this doesn’t work, please contact our Customer Experience team who will be happy to help you place your order.

BSC X AK

₹ 6,990

Members Price ₹ 6,291

Just launched: A limited edition collection of denim shirts.

We’ve partnered with leading menswear designer, Arjun Khanna, on an exciting creative collaboration that will last over a year and include multiple limited edition collections.

The first of these collections has just launched: A line of 12 ready-to-wear shirts. 10 crafted in varying shades of denim and 2 in a unique fabric, adding an element of surprise. This collection is an homage to the fabric for all seasons and occasions - denim.

Our collection draws inspiration from many different stories. Classic vintage military uniforms, safari-appropriate outfits, rugged masculine workwear from timeless Western films, to name a few.

These shirts seamlessly blend vintage aesthetics with modern versatility.

It’s All In The Details

The cornerstone of this collection, however, is the detail that’s gone into making it. From the very specific silai (stitch) detailing, to the thoughtfully placed metal hardware and the wash each shirt has been treated with - every feature has a purpose, showcasing a unique trait and pays homage to denim’s rich heritage.

Limited Edition Artwork

Fabric Treated For A Special Finish

Contrast Gold Thread Work

Special Design Elements

Edgy Metal Hardware

Vintage Brass Buttons

Unique Utilitarian Pockets

Gold Chain Stitch Detailing

Behind The Scenes Of Our Limited Edition Collection

Meet Your Shirts Match

These shirts have personality. Each one different, each one iconic, each one a wearable piece of art. Bet you’re wondering what you can pair them with?
We’ve put together some options for you.